Rearden Media (Formerly known as Propellerhead) was started in 2014, after I had already lived through roles across all aspects of companies, from product, recruiting, sales, software engineering, consulting and even a detour into cooking at the Culinary Institute of America.

I launched a restaurant that soared early but collapsed, a failure that pushed me back into consulting and eventually into Propellerhead, which grew through word-of-mouth into projects spanning X-Prize, a Cannes Gold Lion award, an Effie Award, medical robotics, and early AI.

From there, I paused Propellerhead and helped build startups like TripStack (acquired in nine months) and spent four years at GrowthLoop, where we tripled in size and built marketing automation for Fortune 100 companies implementing Amazon Flywheel principles.

But after four kids, it was time to re-think everything.

I realized it was time to relaunch.

We are called Rearden Performance Media.

This time, with a clear mission: Help companies make more money faster.

We help find - and keep - ideal customers - and we do it fast.

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When I'm not building my business, I'm spending time with my kids.